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The practice of buying a dwelling on the Costa del Sol to spend a few seasons in or to use as a permanent home is not at all a new phenomenon, as one might think from seeing the great growth in residential tourism in recent years. This kind of tourism appeared virtually in parallel with the tourism boom of the 60’s and 70’s, but at that time few could imagine how massive it would be within a few years.
The choice of the Costa del Sol as a place for a second home--and these days even for a primary residence-- is most often motivated by the region’s exceptional climate, with some of the other reasons being the good transportation links between the province of Málaga and the rest of Spain and major European cities, the friendly relations with the people of Málaga, the distinctive character of its villages, a rich and varied cuisine and extraordinarily beautiful scenic surroundings. In short, a quality of life much better than that to be found elsewhere.
The latest technology that allows some kinds of jobs to be done outside the workplace has also led to many self-employed persons choosing to work in Málaga. For these professionals the ability to travel to their home countries elsewhere in Europe in two or three hours--and here the airport plays a fundamental role--makes it possible to respond to emergency situations without giving up the luxury of spending long periods on the Costa del Sol.
Golf has also been a factor in the growth in residential tourism. Many golfing enthusiasts have been prompted to acquire a home on the Costa del Sol by the existence of nearly 50 courses in the province of Málaga and the opportunity to engage in this sport at almost any time of the year. A large proportion of the most exclusive housing developments, in fact, have been built adjacent to golf courses.
Málaga’s greatest strength in the field of residential tourism, however, is to be found in the province itself and the diversity that it exhibits in all its aspects. Between its coast and its interior Málaga offers every possible type of landscape except for deserts, so it would be hard for a person not to find his ideal location for a permanent or seasonal home. The range of options is practically inexhaustible, from the cosmopolitan environment and famously benign climate of its coastal cities to the large historic towns of its interior, where art and nature coexist in perfect harmony, and including the many villages that one happens upon in the most unlikely places and where the people have a different concept of time.
It is therefore not surprising that to the first large housing developments that sprang up at least four decades ago on the Western Costa del Sol many others have been added, not just on the coastal strip but also in the interior, making Málaga the indisputable leader in residential tourism in all of Spain. All this has happened without any residential tourism promotion campaigns until a relatively very short time ago. It has been the casual tourist who has learned on his own of the attractions of the province of Málaga and has publicised them.
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