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Curso “Marketing digital: Estrategia digital para tienda online”

Course - “Digital marketing: Digital strategies for online stores”

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  • 16 Feb 2018

An e-commerce marketing plan is primarily driven by four objectives: help new visitors find the website, convert users into customers, improve the usability of your online store and undertake after-sales marketing to encourage repeat sales. In this article, we’ll look at how to develop a marketing plan for your online store so that you can meet each of these objectives.

Students will be able to acquire the necessary knowledge to understand the fundamental aspects of e-commerce, identify the steps and elements needed to set up an online store and define a strategy for setting up their own. Aimed at entrepreneurs and SMEs interested in setting up their own online stores and using the internet to open up new sales channels and take advantage of the benefits offered by e-commerce.


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  •  (16 Feb 2018)

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